🐟
Magic Pick
Hilsa (Ilish) (ইলিশ মাছ)
📍 Fresh from Rivers of Khulna
〰 Naturally Fresh
1. Choose Size (Weight)
About Hilsa
Hilsa is Bangladesh's national fish and its most prized catch — rich, oily, and unmistakable in flavor. Best enjoyed during monsoon season when it's at its fattiest.
- Found in Bay of Bengal, Padma & Meghna Estuaries
- Season Best Jun–Sep (Monsoon)
- Taste Rich & Buttery
- Best For Bhapa, Sorshe Jhol, Bhaja
- Bone Level High (Fine Bones) ★★★★★
Nutrition (Per 100g)
- Calories310 kcal
- Protein21 g
- Fat22 g
- Omega-32.5 g
- Calcium25 mg
- Iron0.8 mg
- Vitamin D20 IU
*Approximate values
Popular Recipe
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Bhapa Ilish
Steamed Hilsa in a mustard-coconut paste — a Bengali classic passed down for generations.
▶ View RecipeFrequently Asked Questions
Is the Hilsa fresh or frozen?▾
Always fresh — sourced same-day and kept on ice through our cold chain until delivery.
Why is Hilsa more expensive than other fish?▾
Hilsa can't be farmed — every piece is wild-caught, and demand spikes hard during festival season, which keeps prices firm.
Does Hilsa have a lot of bones?▾
Yes — Hilsa is known for fine, hair-like bones throughout the flesh. Take care when serving to children.
How should I store it after delivery?▾
Refrigerate immediately if cooking within a day, or freeze right away to lock in freshness for longer.